Saturday, February 27, 2010

Ghettonation: A Journey into the Land of Bling and the Home of the Shameless / by Cora Daniels

The original "ghetto" was a section of late Renaissance Venice where Jews were partitioned in to separate living quarters by Catholic authorities. Over the years, the term has evolved from a physically sequestered area of a city reserved for a certain demographic to something altogether different. Nowadays "ghetto" is a social and cultural phenomenon. It connotates a demeanor, appearance and a manner of affectation which identifies an individual with a certain class of people and various objects of a like association. It is a mindset not limited to a certain ethnic group and no longer reserved to specific geographic locations. It is found in urban areas as well as the most desirable suburbs; in corporate settings and living rooms, from Hollywood to the Heartland and abroad as a packaged item in a variety of mediums where its themes are reiterated and emulated.

From award-winning journalist and professor at NYU Cora Daniels comes a provocative, entertaining expose on "ghetto" culture. Few Americans remain uncensored from "ghetto" attitudes, appearances and lifestyles; and from its effect on individuals, communities and the American ideal. Daniels' shows how corporate America has essentially embraced the idea of a ghetto persona as a lucrative hip marketing tool, realizing its significant mainstream appeal and promoting it through the media, sidelining the implications that it's essentially a manner of social conduct which degrades women, undermines education and celebrates the worst negative stereotypes. It's a fun 'way' to be though. Throughout the book Daniels infuses humor and entertaining, colorful anecdotes as well as taking deliberate shots at a more than a select few public figures. For any readers completely out of the loop, one section is written entirely in ghetto slang and contains a snide, often derogatory glossary for many of the most commonly parroted terms. Ghettonation is a timely and engrossing report on a widely visible but controversial paradox of society. (307.3 DANIELS)

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