The collaborative creativity made possible with technology has and will continue to infiltrate every conceivable aspect of our society. With crowdsourcing, work patterns are structured differently, research is more stratified, management is constantly redelegated and marketing tactics are continuously rediversified. Crowdsourcing also allows for a more "coagulated meritocracy" where the quality of the work is all that matters, eliminating biases of sex, ethnicity, creed and even educational qualifications from worker profiles. This, of course, disrupts the theory and practice of equal division of labor, making employment in certain sectors as unpredictable as ever. But Howe observes--and others agree with him--that this trend is unlikely to change anytime soon; thus managerial economies worldwide must adapt. Howe's book captures an intriguing and vitally important function of our society, one which will invariably impact every facet of the world's economy, culture and behavior for years to come.