Thursday, September 25, 2008

Gung Ho (DVD) 1986 w/ Michael Keaton, Mimi Rogers, & Gedde Watanabe


Rust-belt America circa 1985. Even if no one's owning up to it, the heyday of American manufacturing is deteriorating. Not only are production methods outmoded, profit margins are declining as buyers and markets shift their interests overseas. Though circular reasoning might pin the problem on an insupportable American labor-force, there’s obviously more to the situation...Nowhere is the labor crisis more evident than Hadleyville, U.S.A. where a defunct automotive factory has left people jobless and hopeless until news of a new --foreign--contractor’s potential investment in the town raises spirits. Needing a labor representative to negotiate with corporation bigwigs, 'working joe' Hunt Stevenson is given the responsibility of meeting (and subsequently partnering) with the head office, even as he's totally clueless about all things Japanese and has even less managerial business sense. An insecure but optimistic Hunt nonetheless plows ahead with positive ambitions, delivering high-minded promises at both ends of the corporate spectrum in a desperate effort to make everyone happy. Only too late does Hunt realize how his shaky bargaining has endangered not only his livelihood, but the well-being of the hundreds of fellow workers as his lofty words just aren't panning out into like production numbers. Fortunately, Hunt's not alone in his trouble as he's paired with Oishi, his Japanese supervisor and cohort who'll be in worse trouble than Hunt is if the factory fails.

This movie was released to mixed reviews, drawing criticism for its weak supporting cast and pedestrian script. Yet it still merits attention nowadays for its intimate portrayal of international business relations at a time when the economic balance of power was shifting. Revealing the often grim underpinnings of mergers and acquisitions, the film observes the culture divide between East and West in very plain terms of labor habits, individual vs. group dynamics and project management. Michael Keaton as Hunt gave a great performance as the typical worker-friendly leader in an American work environment trying (and failing miserably) to embrace the Japanese mode of standards-driven performance. (DVD GUNG)

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