More Than A Game: The Glorious Present and Uncertain Future of the NFL / by Brian Billick; with Michael McCambridge
Former Baltimore Ravens coach Brian Billick explains the NFL from the top down, first detailing the increasingly complex infrastructure of each team's
corporate makeup, the heavily weighted financial stipulations and the impending collective-bargaining crisis which threatens the game as we know it. He also explains player acquisition and salary cap designation in very easy-to-understand terms, detailing the inner-workings of the annual April draft, how each prospect is analyzed and evaluated and, additionally, how the free agency market has essentially made for a far more unpredictable scenario than other sports.
corporate makeup, the heavily weighted financial stipulations and the impending collective-bargaining crisis which threatens the game as we know it. He also explains player acquisition and salary cap designation in very easy-to-understand terms, detailing the inner-workings of the annual April draft, how each prospect is analyzed and evaluated and, additionally, how the free agency market has essentially made for a far more unpredictable scenario than other sports. The Billion Dollar Game: The Improbable Collision of Culture, Commerce and Competition on Super Bowl Sunday / by Allen St. John
No one thought at the time of the Super Bowl's inagural game in 1967 that the January championship would become the equivalent of a national h
oliday--a billion dollar holiday at that. The "game" is now a two-week festival centered in the host city yet ongoing in locales the world over, rivaling the Olympics and World Cup in attention and global popularity. The 14-day build up attracts waves of media conglomerates, party groupies, corporate sponsors, industry bigwhigs and popular entertainers indicating that the actual Sunday event, as St. John so aptly states, has become largely overshadowed by this marketplace atmosphere which crudely detracts from the credibility of the game itself.
oliday--a billion dollar holiday at that. The "game" is now a two-week festival centered in the host city yet ongoing in locales the world over, rivaling the Olympics and World Cup in attention and global popularity. The 14-day build up attracts waves of media conglomerates, party groupies, corporate sponsors, industry bigwhigs and popular entertainers indicating that the actual Sunday event, as St. John so aptly states, has become largely overshadowed by this marketplace atmosphere which crudely detracts from the credibility of the game itself. 
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